OVERVIEW

This is an exciting opportunity to join our luxury retail team in London. As a Retail Assistant, you are naturally passionate about delivering an exceptional customer experience, with an infectious eye for detail and unwavering standards.

Your high emotional intelligence allows you to connect deeply with clients, providing exquisite service that cultivates loyalty. While working towards individual targets, you'll thrive in a collaborative team environment where collective success is celebrated.

With a strong knowledge of the fragrance and beauty industry, you effortlessly convey your passion for the Perfumer H brand, inspiring customers through your expertise and enthusiasm.

KEY REQUIREMENTS

• Deliver "best in class" customer service to grow a client base.
• Supporting the Store Manager to ensure the best visual standards within your store to create an exciting environment for your customers and team.
• Monitor stock and product levels in store.
• Keep up to date with product knowledge to ensure you are knowledgeable and offering the best styling advice to your customer.
• An agile mindset that can adapt to new challenges and 'in the moment' situations.
• Knowledge of enhancing the consumer experience in a fragrance led retail environment.
• Keen interest in upcoming trends within Fragrance and Beauty Retail, especially in the luxury market.
• Excellent organisational skills, ability to multi-task, prioritise efficiently and achieve deadlines.
• Excellent communication and interpersonal skills.
• Experience in a retail environment.
• Being bilingual or multilingual is a bonus.

CURRENT OPPORTUNITIES

We are currently recruiting for the following positions across our London retail team:

Full-Time Retail Assistant – Chiltern Street

Join our passionate team on Chiltern Street, working alongside a close-knit group to deliver an exceptional luxury retail experience in one of Perfumer H's London stores.

Full-Time & Part-Time Retail Assistants – Selfridges London (Opening August 2026)

We are delighted to be opening our new Perfumer H concession in Selfridges this August and are looking for passionate fragrance enthusiasts to join us on this exciting journey. This is a unique opportunity to be part of a brand-new launch, helping to establish Perfumer H within one of the world's most iconic department stores while delivering the exceptional service and craftsmanship our brand is known for.

OVERVIEW

Perfumer H is looking for a Counter Manager to lead our team at Selfridges London, representing the brand within one of the world’s most iconic department stores.

This is an exciting opportunity to join Perfumer H at an important point in our growth, taking responsibility for our Selfridges counter and establishing a distinctive expression of the brand within the store.

The Counter Manager will be passionate about retail and the customer experience, with an exceptional eye for detail and high standards. Leading with a people-first mindset, they will inspire and develop their team, creating a positive, enthusiastic and high-performing culture.

As a key ambassador for Perfumer H, they will deliver the brand experience within Selfridges, build strong relationships with the wider store team and bring a strong understanding of fragrance, beauty and the evolving luxury retail landscape.

KEY REQUIREMENTS

• 1+ years' management experience within a retail environment.
• Experience within a department store, concession or luxury retail environment is preferred.
• Ability to create a high-performing team culture, with strong standards and a people-first approach.
• Strong understanding of how to create an exceptional customer experience within a fragrance-led retail environment.
• A genuine interest in fragrance, beauty, design and the evolving luxury retail landscape.
• Excellent organisational skills, with the ability to prioritise, adapt and respond confidently to changing situations.
• Commercially minded, with an understanding of sales performance, targets and priorities.
• Confident in building strong relationships with key stakeholders, both within Perfumer H and Selfridges.
• Excellent communication and interpersonal skills, with a high level of emotional intelligence.

SPECIFIC AREAS OF RESPONSIBILITY

Team Management

• Create a positive, supportive and high-performing team culture.
• Coach and develop the retail team across sales, product knowledge, customer experience and company standards.
• Set clear goals and objectives, empowering the team to take ownership and deliver results.
• Manage performance, reviews and employee relations in line with company guidelines.
• Work with the Director of Education and Learning to identify training and development opportunities.
• Manage rotas and support recruitment, ensuring the counter is appropriately staffed to deliver excellent service and sales.

Counter Management

• Take responsibility for counter sales targets and KPIs, identifying opportunities and actions to drive performance.
• Maintain strong stock management, ensuring availability and resolving shortages promptly with the Operations Manager.
• Complete required sales, customer and visual merchandising reporting.
• Ensure the counter is consistently presented in line with Perfumer H visual merchandising guidelines and brand standards.
• Build strong relationships with Selfridges management and the wider store team.
• Maintain a strong understanding of the fragrance and beauty landscape within Selfridges and the wider luxury retail market.

Customer Experience

• Create a warm, thoughtful and personal customer experience that reflects Perfumer H.
• Ensure every customer is welcomed with warmth and openness, with our products, their provenance and the Perfumer H story communicated thoughtfully and with confidence.
• Lead by example on the counter, demonstrating exceptional service, product knowledge and attention to detail.
• Understand customer behaviours, market trends and surrounding brands, sharing relevant insights with the wider business.
• Use customer and commercial insights to identify opportunities for continued retail growth.

Perfumer H is a British niche luxury fragrance and lifestyle House experiencing strong growth and expanding worldwide, following the creative vision of British Perfumer and Creative Director, Lyn Harris, who gives uncompromising insight to her craft through the creation of beautiful, unconventional fragrances and campaigns. 

Beyond our network of 7 owned stores in the UK and France, Perfumer H is also present through carefully selected department stores and luxury retail partners worldwide including concessions in Liberty (UK), Selfridges (UK), Le Bon Marche (FR) and Isetan (JP) 

The UK remains our number one market, with Asia fast becoming our 1st region through a combination of strategic distribution partnerships that include stores in Shanghai, Seoul, Hong-Kong and Taipei, with new openings scheduled for 2026.

CULTURE

At Perfumer H you have the chance to be part of something special. Having the unique opportunity to make a difference, build a brand and bring it to new markets. 

A place where you can be your true authentic self and bring your unique talents to the table.

Whilst experience is important, alignment to our values and mindset is even more so:

- Creative first – all departments follow and amplify the creative vision of founder Lyn Harris.

- Be An Entrepreneur – We rechallenge the status quo, take decisions, innovate, find solutions and move fast with an entrepreneurial spirit.

- Break All Boundaries - We throw out the rule book for full freedom to innovate and stand out.

- Be Yourself – Our team is very authentic, speak their mind and share their ideas.

- Grow Together - We are in it together - learning, sharing and growing so that we succeed as one.

Ready to build Perfumer H by our side? Then you’re in the right place.

 MISSION

We are seeking an experienced luxury retail, clientelling and CRM specialist to design and implement a seamless omnichannel CRM and clientelling programme in order to increase customer lifetime value, repeat purchase and VIP engagement across our stores in the UK and France first, and Asia as a second step.

Working closely with Marketing and Digital, and ultimately Regional Markets, the role will build the CRM strategy and digital tools, lead and coordinate CRM and clientelling communications, and train Sales Associates.

The role will support the development and implementation of scalable clienteling and CRM frameworks, CRM best practices, and client engagement strategies to deliver a consistent and elevated client experience across our stores and online, alongside training and supporting our retail teams.

Key areas of focus will include:

• Client Engagement and Activations

• CRM & Clienteling best practice, including customer segmentation

• Reporting (including creation of KPI dashboards), Insights and Performance Management

 Deliverables:

• CRM Strategy document

• Segmentation

• VIP Program

• Clienteling Playbook and integration

• Contact cadence

• Store Training 

• KPI’s dashboard

• CRM governance and reporting framework

The mission should be structured as follow: Discovery, Strategy, Pilot, Rollout and training.

Success will be measured through improvements in:

• CRM capture rate

• Repeat purchase

• Customer Lifetime Value

• Appointment conversion

• Average Order Value

• Clienteling generated sales 

Required Experience:

• minimum 5 year’s experience in international luxury retail 

• CRM leadership

• Clienteling programmes

• Omnichannel experience preferred

• International rollout

• Store training

This role is not about implementing traditional CRM campaigns. It is about creating one of the world's most distinctive luxury clientelling program, translating the unique creative vision and personal approach of founder Lyn Harris into scalable client experiences across every market.

INTERESTED?

If you’re interested in working with us on this exciting project and have the relevant luxury CRM and clienteling experience, we’d love to hear from you.

Please send your CV and a brief introduction outlining your relevant experience and availability to careers@perfumerh.com.